3 Killer Local SEO Tips For Greater Market Share

Local SEO is becoming the in-thing nowadays, especially considering the fact that marketing based on location is quickly bringing up the rear. In this article, we will analyze three local SEO ideas that give great results so you can ensure your business ranks highly in the SERPs for the keyword of your choice. For more information: search engine optimization

Putting yourself into the shoes of your customer and starting to think like them is the most effective local SEO tip you will ever learn. If you want to understand how your customers approach online searching then you need to be able to look into their mind. In other words, you have to look at what a person would enter into a search box when they are trying to find your site and the products you are selling. Let's presume that you run a furniture company that offers various types of furniture including tables, cupboards, sofas etc. However, your specialization is office furniture so if someone enters "table" into the search bar, will they be able to find you? Will that be a good search? No, of course not. On the other hand, a suitable match would be "office computer table." You need to avoid broad keywords as much as possible because they might be popular and bring in lots of visitors but they won't convert. This is why you should be going for targeted keywords that are less popular but yield higher conversions. You'll see, in your profile, that you can upload relevant pictures to your business profile, and that's something you should do. All these local site listing services that you're registering with want to present you as an authentic business, in every possible way. Remember that you need to project a positive image that people will get a good feeling about. Avoid photos that are fuzzy, or distance shots of you - people want to see you up close. You can take great pics yourself, or you can hire someone to take them. Nice pictures in which you are smiling will work great; people react positively to smiles in pictures. Users that visit these sites are often looking for businesses that seem to be reliable and that's impression you need to give them.

You need to ensure that you are also building lots of backlinks to your site from other websites. This is one highly effective technique because the more links you have from local sites, the higher you will be ranked by the searchengines. You will be considered a very important site for a certain keyword in a certain location. Thus, it simply makes sense to get as many backlinks as possible from reputable site that are based in the same area. Besides that, you should also host your site on a server that's based in the location your business is in. This helps immensely for your SEO but people don't realize it. Generally speaking, local SEO has a bright future and will simple grow substantially. You need to make sure you are using it to its fullest potential now, before things get rough.